Le Blog

L’ambiguité des usages du mobile

On a parlé dans ces lignes des problèmes soulevés par les consommateurs, en ce qui concerne la confiance qu’ils placent dans le mobile. En 2014 le sentiment à l’égard des technologies était mitigé, que ce soit sur la Banque et les achats sur mobile, ou wearables and connected tech, et ce sur l’ensemble de nos communautés de consommateurs (hommes et femmes de 15 à 60 ans, France et UK). En 2015 ils ont commencé à accorder plus de confiance à leurs appareils mobiles, mais encore avec quelques doutes. Ceci ne veut pas dire qu’ils les utilisent moins, bien au contraire,

2016-01-22 14:02 par Nathalie Kantorowicz (commentaires : 0)

Internet Shopping : tout dépend du type de produit

Lors d’interactions dans les derniers mois avec nos membres dans nos communautés en France et GB, nous avons constaté une évolution de leurs habitudes d’achat depuis 2013 et 2014.

En 2015, de plus en plus de personnes se servent de leur Smartphone pour acheter autre chose que des articles dématérialisés et sans livraison – donc autre chose que les news, les livres, la musique, les places de ciné ou les voyages. La majorité est encore réticente toutefois pour acheter ses produits alimentaires ou ses vêtements via un smartphone, du fait notamment d’une expérience d’achat peu confortable, et de la plus petite taille de l’écran.

2015-08-15 13:23 par Nathalie Kantorowicz (commentaires : 0)

Banking And Purchasing On Mobile: A Matter Of Trust?

MEF just published the Global Consumer Survey 2014, tracking the behaviour of 15,000 mobile media users in 15 countries and across five continents. Interesting differences worldwide in consumer profiles: some uses are more developed in one geography (i.e. Africa ahead of all other continents for all aspects of mobile banking, including transferring funds and applying for a loan), yet there are common trends globally.

Notably, the survey reports an increase in the lack of trust users convey to mobile for purchasing:

2014-12-12 15:19 par Nathalie Kantorowicz (commentaires : 0)

Are Consumers Ready for Wearables and Connected Tech, Yet?

There's a lot of talk in the press about the latest in wearable tech, from Google Glass to the iWatch (which may not be called iWatch, as it appears). In the Home Automation field, Google has got Nest, Apple has HomeKit, and Samsung has just acquired its own connected objects firm, SmartThings. Everyday we can read news about yet another usage of connected objects. And in spite of that, consumers seem to be reacting slowly, if not adversely to it.

Why, will you ask? Well, there's first the issue of data privacy,

2014-07-23 14:39 par Nathalie Kantorowicz (commentaires : 0)

Latest World Cup TV audiences, a France v England comparison

A quick one on the World Cup TV audiences, as we love figures at the-marketing-labs...don't you all?

According to UK TV ratings, England's defeat by Uruguay on Thursday night on ITV was watched by a peak of 20.29 million (70.7%), the UK's biggest TV audience since the 2012 Olympics. The match, excluding half time, averaged 18.51m/67.8% from 8pm. The full coverage from 7pm averaged 13.29m/55.5%.

2014-06-21 15:22 par Nathalie Kantorowicz (commentaires : 0)

What if reading on paper was not totally over, yet?

Earlier this month WIRED debated that the smart reading device of the future could well be paper, a very provocative view in our digital world, and which goes against the common view that paper is soon to be extinct for reading, whether it is for news, magazines, or books.

The statement was actually based on a number of recent studies. Those included findings by neuroscientists, who noticed the human brain has been evolving, developing digital brains with new circuits for skimming through the torrent of information online.

2014-05-26 15:21 par Nathalie Kantorowicz (commentaires : 0)