MEF just published the Global Consumer Survey 2014, tracking the behaviour of 15,000 mobile media users in 15 countries and across five continents. Interesting differences worldwide in consumer profiles: some uses are more developed in one geography (i.e. Africa ahead of all other continents for all aspects of mobile banking, including transferring funds and applying for a loan), yet there are common trends globally.
Notably, the survey reports an increase in the lack of trust users convey to mobile for purchasing:
2014-12-12 15:19 par Nathalie Kantorowicz(commentaires : 0)
There's a lot of talk in the press about the latest in wearable tech, from Google Glass to the iWatch (which may not be called iWatch, as it appears). In the Home Automation field, Google has got Nest, Apple has HomeKit, and Samsung has just acquired its own connected objects firm, SmartThings. Everyday we can read news about yet another usage of connected objects. And in spite of that, consumers seem to be reacting slowly, if not adversely to it.
Why, will you ask? Well, there's first the issue of data privacy,
2014-07-23 14:39 par Nathalie Kantorowicz(commentaires : 0)
A quick one on the World Cup TV audiences, as we love figures at the-marketing-labs...don't you all?
According to UK TV ratings, England's defeat by Uruguay on Thursday night on ITV was watched by a peak of 20.29 million (70.7%), the UK's biggest TV audience since the 2012 Olympics. The match, excluding half time, averaged 18.51m/67.8% from 8pm. The full coverage from 7pm averaged 13.29m/55.5%.
2014-06-21 15:22 par Nathalie Kantorowicz(commentaires : 0)
Earlier this month WIRED debated that the smart reading device of the future could well be paper, a very provocative view in our digital world, and which goes against the common view that paper is soon to be extinct for reading, whether it is for news, magazines, or books.
The statement was actually based on a number of recent studies. Those included findings by neuroscientists, who noticed the human brain has been evolving, developing digital brains with new circuits for skimming through the torrent of information online.
2014-05-26 15:21 par Nathalie Kantorowicz(commentaires : 0)
While the Mobile World Congress has just ended in Barcelona, it seems that the announcements follow two opposite trends. The first one is along the ever more advanced tech and its line-up of sophisticated devices, with the new possibilities offered by 5G notably for video, and the wearables that capture the public’s imagination, or devices that use advanced privacy security. And the other one is the advent of cheaper Smartphones.
Mozilla has created a mini-revolution with the launch of its $25 handset that runs on Firefox,
2014-03-03 15:19 par Nathalie Kantorowicz(commentaires : 0)
Latest data on UK tablet penetration roundup by eMarketer* show that tablets, which are gaining ground fast in the UK population – 20m UK users by end 2013, with a healthy 41% increase year on year, are due to be used by nearly 53% of the population by end 2017.
After being used at home by early adopters, tablets have now reached a more mature stage in their lifecycle, and being used increasingly on the mobile network,
2014-02-17 15:20 par Nathalie Kantorowicz(commentaires : 0)
In 2011, media were all about the rise of the 2nd and 3rd screen for TV viewing (laptops, smartphones, and tablets). In 2014, mobile Internet has become a key way for many of us to access the news, our emails or facebook, and mobile devices are increasingly used to read a book, to watch a film or a video of some sort (tutorials and clips from YouTube and other similar platforms).
With mobile internet, Smartphones started to be used anywhere anytime,
2014-01-29 06:28 par Nathalie Kantorowicz(commentaires : 0)
When we started to interview consumers in our communities back in 2012 about their usage of tech devices, the main connected objects we were talking about were the TV, the DAB radio, and of course Smartphones. The first Connected TVs were sold, with mixed feedback from the few equipped members, moaning about the interface that was not so easy-to-use, making the Internet surfing not intuitive enough. They mostly relied on their computer (laptop or desktop) and also on their Smartphone, to access Internet, and download content.
2014-01-27 06:33 par Nathalie Kantorowicz(commentaires : 0)